Laura Baker
Laura is the founder and Managing Director of Sub Training Ltd.
Laura set the business up in January 2006 after a successful career working within the insurance industry.
Having been involved in insurance claims, she moved on to training and developing staff within insurance companies after becoming perplexed at the lack of ongoing support and development for existing staff.
Laura's expertise within training lies in the delivery of assertiveness skills, customer service, dealing with change, telephone skills, time management and stress management. Laura is excellent at discussing training needs and building a training course that meet with individual needs, either in current or future roles.
Laura has also won the ‘Highly Commendable’ award from the National Training Awards 2006, supported by UK Skills for her assistance in developing a training course for local authorities, in partnership with the a number of UK universities.
Laura also has vast experience in dealing with tenders and has a wealth of experience and knowledge at setting up databases.

Jim Parkes
Throughout Jim‘s 27-year career within a large utility company he worked with a wide variety of staff from many departments and brings that experience into his new role as Senior Administrator with Sub Training Ltd.
In the 1990’s Jim helped build the utility’s first West Midlands area computerised estimating package. He solely created the associated training package and delivered training to the engineering supervisors in the Dudley area. This training package was then adopted and rolled out across the remaining of the West Midlands Region as the approved estimating training package.
11 September 2001 was the catalyst for change. This was the start of a three-year journey into making life-changing decisions. He was introduced to the concepts of Personal Development in 2003 and then finally, in March 2004 left corporate life. Since then he has taken various contracts as a business development consultant.
In January 2006 he set himself a goal to write and publish his first personal development/self help book within that year. The draft was completed by end of March, publisher secured, and the book was published on 1 September 2006.
The book has received endorsement from the International Personal Development Speaker and Author Brian Tracy.
“This book will show you how to get the most out of yourself and others, for the rest and the best of your life”.
Jim is also a professional speaker and has worked with and been sponsored by Dudley, Birmingham and Coventry City Councils.